The challenge: local supply was strong, enterprise access was fragmented
Blibli had strong category depth for Indonesian business buyers, but procurement teams inside larger enterprises still faced friction in accessing that supply through approved channels. Teams often discovered items in one interface, then re-created transactions manually in another system, adding process drag and compliance risk.
For enterprise procurement leaders, this was not only a usability issue. It directly affected adoption, because if the approved route feels slower than off-contract buying, business users drift toward unmanaged purchasing paths.
- Catalog discovery and requisition were disconnected across systems
- Supplier onboarding required repetitive, account-by-account mapping
- Procurement policy enforcement varied by buyer environment
